The Foibles of Pivoting: Why It Fails
Tuesday, 07 January 2025
The idea of pivoting in startups is almost as entrenched in entrepreneurial culture as the notion of disruption itself. Popularized by Eric Ries in his seminal work, The Lean Startup, the concept of a pivot refers to a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of
- Published in Startups
4 Comments
Does Early Marketing Hurt Startups? Why Founders Should Think Differently
Friday, 15 November 2024
Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage
- Published in Advertising, Insights / Research, Startups
Why Startups Need Consultants & Advisors
Monday, 02 June 2014
Silicon Valley thrives on fractional teams. I speak from experience as one of those consultants. There are two fairly unique characteristics of the Valley, unique in that I’ve not found them to work exactly the same way in other communities: Knowledge is freely available. You don’t pay for what & how, you pay for talent – execution. Lean
- Published in Startups