marketers Archives - Startup Economist

Where Do I Find, Vet, and Engage with Rockstar Marketers?

Monday, 10 June 2013 by Paul O'Brien

A few FounderDating entrepreneurs recently fired up a topic discussion that every founder, startup, and business owner has had at some point in the early development of their idea; that very question, “how do you find great marketers?” – a question that comes up in public discussions more than a few times a week. So what’s the answer?

Published in Insights / Research, Startups

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Traditional Marketers Don’t Get It

Thursday, 11 October 2007 by Paul O'Brien

IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to

cmo integrated marketers marketing online traditional

Published in Paid Search, Search

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