You Can’t Buy an MVP
Wednesday, 01 April 2026
The average cost of building an MVP is $0. You read that correctly. Not “$0 if you squint,” not “$0 with an asterisk.” Zero dollars. Let me restate it clearly since I keep getting asked, “How much does it cost to build an MVP?” Nothing. If you’re uncertain of that answer, we have more evidence
- Published in Startups
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Lean Startup Is Wrong… or You Are
Wednesday, 12 November 2025
This is an article I have been sitting with for years. Incessantly pointing out to founders that they’re getting the MVP wrong or that Lean Startup misled them, I want to throw out provocative notion to challenge us all to ask why, with the clarity of what to do in Lean Startup, and so many
- Published in Insights / Research, Startups


