customer validation Archives - Startup Economist

Lean Startup Is Wrong… or You Are

Wednesday, 12 November 2025 by Paul O'Brien

This is an article I have been sitting with for years. Incessantly pointing out to founders that they’re getting the MVP wrong or that Lean Startup misled them, I want to throw out provocative notion to challenge us all to ask why, with the clarity of what to do in Lean Startup, and so many

Published in Insights / Research, Startups

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How a Struggling Startup turns into a Successful Business

Tuesday, 04 September 2018 by Paul O'Brien

You’re here meaning you’re in the great majority of founders who struggle. According to my last “study” *ahem* of the startup economy, that’s roughly 100% of us. Imagine that. Yep, we all struggle. It might be said that the very definition of being an entrepreneur is epitomized in the one who struggles. It’s our job

customer validation entrepreneurship fit market validation marketing new business startups validation

Published in Startups, Insights / Research

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