Acquisitions Keep On Rollin’
Monday, 21 May 2007
Will the madness ever end?!? Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of
- Published in Blogs & Blogging, Google, MSN, Vendors / Agencies
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Upcoming Online Marketing Conferences
Wednesday, 09 May 2007
Lee Odden reminded me of a goal I’ve had to replicate his promotion of industry events, sharing with you though, my perspective. June brings us a great variety of topics with one of the best e-Commerce shows, some divination of our future, and both remedial and advanced search marketing conferences (at one of which I’ll
- Published in Conferences / Events, Insights / Research
Come on AOL…
Monday, 30 April 2007
I’ll let TechCrunch summarize this one as I think the image speaks for itself.
Throw Hitwise on the Acquisition List
Thursday, 19 April 2007
Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions. Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping
- Published in Analytics, Comparison Shopping, Insights / Research, Vendors / Agencies
Changes in Yahoo! Search
Monday, 09 April 2007
According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a better
- Published in Paid Search, Search, Vertical Search, Web 2.0, Yahoo!
DoubleClick to Make Ad Inventory More Accessible
Wednesday, 04 April 2007
Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic. The frontrunners for the acquisition seem to be Microsoft and Google. I’ve read
- Published in Brand Marketing, Display Advertising, Google, MSN, Vendors / Agencies