communication Archives - Startup Economist

The Startup Pitch Mistakes That Tell Us You’ll Fail Before You Start

Thursday, 22 January 2026 by Paul O'Brien

A startup pitch is not a sales pitch; no one in the room is buying, we are not your customer and we’re not even deciding whether your idea “will work.” What we’re doing is much simpler and harsher: we’re deciding whether what you’re doing creates enough perceived value to justify our time, reputation, and risk

Published in Startups

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Stop Pitching Your Startup Like It’s a Science Fair Project

Monday, 07 July 2025 by Paul O'Brien

Nobody cares about your startup. And it’s not because they’re stupid, or you’re too early. It’s because you’re saying the wrong damn thing. I’ve learned through my own startup, as well as working with hundreds of founders through incubators, that the answer to your frustration with this is always the same. The problem founders always

communication entrepreneurship messaging pitching startups

Published in Startups

46 Comments

How to Get More Out of Entrepreneurs

Thursday, 12 December 2024 by Paul O'Brien

Whether you are an investor, a founder seeking advice, a business owner, or someone working through a city to encourage economic growth, we can be certain that you engage with people who are entrepreneurial. Certain of that, having read the body of works about entrepreneurship, the studies about entrepreneurs, and even the psychological works related

co-founders communication entrepreneur entrepreneurship personalities personality types tips

Published in Insights / Research, Startup Ecosystems, Startups

18 Comments

Tackling Twitter Today Too

Wednesday, 10 September 2008 by Paul O'Brien

Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –

communication social Social Media twit twitter Web 2.0

Published in Advertising, Conferences / Events, Social Media

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