Advertising Archives - Page 10 of 14

Social Networks Make Poor Advertising Bedfellows

Wednesday, 21 November 2007 by Paul O'Brien

Things arenâ€™t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out

Published in Display Advertising, Social Media

3 Comments

Behavioral Targeting Optimization

Saturday, 27 October 2007 by Paul O'Brien

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

Advertising behavioral optimization Targeting

Published in Advertising

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Who is John Q?

Wednesday, 24 October 2007 by Paul O'Brien

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and therefore

Advertising display redesign

Published in Change Log, Display Advertising

2 Comments

How Search Engines Work

Tuesday, 09 October 2007 by Paul O'Brien

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple

bing Google Search search engines

Published in Advertising, Search

6 Comments

AdBrite instead of Google AdSense / AdWords

Monday, 20 August 2007 by Paul O'Brien

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with

ad server ad serving adbrite ads adsense Advertising adwords auction contextual contextual advertising cpm cpms ecpm Google marketing Targeting

Published in Advertising, Search

9 Comments

Innovative Design Through Graphical Navigation

Thursday, 26 July 2007 by Paul O'Brien

Nothing but fun tonight, I’m having one of those days where I just can’t think about Search I’ve stumbled across some brilliant web sites recently and want to share them as excellent examples of creative navigation, engaging experience, and effective design. The first on my list, perhaps not surprisingly, comes from well-known marketing agency Leo

color design engaging etsy Fun interactive leo burnet leo burnett navigation user experience

Published in Brand Marketing, Comparison Shopping, Fun, Vendors / Agencies

2 Comments

The Value of Product Placement – iPhone and Calamari

Tuesday, 10 July 2007 by Paul O'Brien

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The

Advertising brand marketing display iphone marketing placement product placement

Published in Brand Marketing, Display Advertising, Fun, Insights / Research

1 Comment