It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media
7 Comments
Vertical Ad Networks
Wednesday, 29 October 2008
by Paul O'Brien
Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the
- Published in Display Advertising, Vendors / Agencies, Vertical Search
How Not to run your Email Marketing Program
Tuesday, 14 October 2008
by Paul O'Brien
Dear Sir/Madam (Always do a mail merge to put my name in place!) I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a
- Published in Advertising
Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media
AdBrite Continues to Impress, Making Rich Media Turnkey
Thursday, 25 September 2008
by Paul O'Brien
How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
- Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media
Tackling Twitter Today Too
Wednesday, 10 September 2008
by Paul O'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Advertising, Conferences / Events, Social Media
