Trademark terms in Paid Search
Monday, 07 May 2007
This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against
- Published in Brand Marketing, Insights / Research, Paid Search, Search
Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Advertising, Search
Unfortunate Ad Placement
Saturday, 28 April 2007
A 404 or Not Found error message is the standard response code indicating that you were unable to communicate with the server hosting the page requested. Its what you see when the site isn’t there.
- Published in Advertising
The Algorithm Apparently Killed Jeeves
Tuesday, 24 April 2007
Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves” At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like
- Published in Brand Marketing, Search
Google Radio Expands with Clear Channel
Wednesday, 18 April 2007
Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network. Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant
- Published in Brand Marketing, Google
