How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
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Search Marketing is Reputation Management
Tuesday, 27 March 2007
I was wrestling with the concept of the value of Paid Search for Branding over the weekend as I contemplated the limitations of performance based bid management. As a fan of performance based bidding, I believe all search programs should be managed as such with even obscure objectives, such as creating awareness or branding, leveraging
- Published in Brand Marketing, Paid Search, Search
Google’s Pay-per-action Model Needs to Track Performance
Tuesday, 20 March 2007
The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal). For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for
- Published in Advertising, eCommerce
Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
- Published in Brand Marketing, Insights / Research, Search