Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
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Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
- Published in Brand Marketing, Insights / Research, Search
Happy Friday Fun – Brand Marketing
Friday, 19 January 2007
If you haven’t caught wind of the show with zefrank, you are missing out on arguably the funniest and most original video blogger online. Rumor has it we’re going to lose his daily humor to bigger things the same way we lost Amanda Congdon (I still can’t find the joy I once had from my
- Published in Brand Marketing, Fun
Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
Let Offline Experiences be your Guide
Monday, 06 November 2006
This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert. I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event
- Published in Brand Marketing, Fun, Natural Search / SEO, Search
