Advertising Archives - Page 8 of 14

Tackling Twitter Today Too

Wednesday, 10 September 2008 by Paul O'Brien

Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –

Published in Advertising, Conferences / Events, Social Media

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Integrate Search Marketing with Offline! (for cryin’ out loud!)

Tuesday, 09 September 2008 by Paul O'Brien

My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to

commercial integrate integration offline optimization optimize Paid Search print radio Search sem synergy television traditional tv

Published in Brand Marketing, Display Advertising, Paid Search, Search

3 Comments

Chat with Online Marketing Heroes Author Michael Miller

Monday, 08 September 2008 by Paul O'Brien

Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with

audio broadcast interview online marketing heroes podcast radio show

Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media

2 Comments

Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

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Published in Advertising, Social Media

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AdBrite is the #3 Fastest Growting Advertising Company in America

Monday, 25 August 2008 by Paul O'Brien

One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad

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Published in Brand Marketing, Display Advertising, Vendors / Agencies

3 Comments

Behold! The Rise of AdPlanner

Wednesday, 25 June 2008 by Paul O'Brien

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many

adplanner ads Advertising banner banners display Google marketing

Published in Brand Marketing, Display Advertising, Google, Insights / Research

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Google wins another title; overtakes Yahoo

Thursday, 15 May 2008 by Paul O'Brien

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that

brand Google market share page views popularity search share share size volume Yahoo!

Published in Advertising, Search

2 Comments