Advertising Archives - Page 9 of 14

Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

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Published in Advertising, Search

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Performance Based Web Design

Tuesday, 26 February 2008 by Paul O'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a

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Published in Analytics, Display Advertising, Vendors / Agencies

4 Comments

Peel Away Advertising for your Site or Blog

Monday, 04 February 2008 by Paul O'Brien

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers. I’m excited about the ease of

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Published in Advertising

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Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

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Published in Advertising, Social Media

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Merry Tossmass Video – Targeted Advertising Oversight?

Friday, 14 December 2007 by Paul O'Brien

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy: