Advertising Archives - Page 9 of 14

Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

comscore Google paid clicks Paid Search revenue sem volume Yahoo!

Published in Advertising, Search

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Performance Based Web Design

Tuesday, 26 February 2008 by Paul O'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a

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Published in Analytics, Display Advertising, Vendors / Agencies

4 Comments

Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

adsense Advertising automatic Google relevance relevant targeted Targeting video youtube

Published in Advertising, Social Media

2 Comments

Merry Tossmass Video – Targeted Advertising Oversight?

Friday, 14 December 2007 by Paul O'Brien

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy:

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Published in Advertising, Surplus

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Social Networks Make Poor Advertising Bedfellows

Wednesday, 21 November 2007 by Paul O'Brien

Things arenâ€™t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out

Advertising communities community Social Media social networking social networks

Published in Display Advertising, Social Media

3 Comments

Behavioral Targeting Optimization

Saturday, 27 October 2007 by Paul O'Brien

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a

Advertising behavioral optimization Targeting

Published in Advertising

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