The Industry’s Nerve Center
Saturday, 28 April 2007
Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a leading
- Published in Google, Insights / Research, Paid Search, Search, Vendors / Agencies
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Google the Ad Network
Friday, 13 April 2007
And the winner is… Google for a mere $3.1b A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services. I admit it felt a little weird reading the news on Yahoo! in a
- Published in Brand Marketing, Display Advertising, Google, Vendors / Agencies
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
Free SEO Clinic
Tuesday, 27 February 2007
Search Engine Journal launched a free SEO Clinic today for sites lacking experience with search engine optimization. As you can imagine, they don’t have the resources to support everyone who walks through the door so each week, one challenge will be met by a respectable group including Loren Baker, Carsten Cumbrowski, and Garret French who
- Published in Natural Search / SEO, Search, Vendors / Agencies
Bees can tell you so much about your audience
Friday, 12 January 2007
103bees.com has a search engine analysis tool that knows whether a search leading to your site was a question or request. Already a great resource for marketing, 103bees.com provides natural search engine traffic analytics with a laundry list of statistics and in-depth information on the queries that drive visitors to your site. Discover the Long
- Published in Analytics, Vendors / Agencies
SEMPO Board Renewal
Thursday, 11 January 2007
Nominations for the 2007-2008 Search Engine Marketing Professionals Organization board have opened and will remain as such through Thursday, January 18, 5:00 PM Eastern Time Visit sempo.org and note the “2007 Board of Directors Election†news in the middle of the page; you are required to be a member. Key dates: January 8th – 18th,
- Published in Conferences / Events, Vendors / Agencies