Publicis to Acquire Digitas & Modem
Wednesday, 20 December 2006
Most of you are probably familiar with Modem Media or Digitas, both wonderful interactive marketing agencies; fewer with Publicis Groupe, the fourth-largest agency holding company. Today, Publicis announced that they will add Digitas to a burgeoning list of digital agencies media companies including ZenithOptimedia for $1.3 billion, paying Digitas shareholders $13.50 for each share. Earlier
- Published in Vendors / Agencies
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Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
Small Businesses Rejoice!
Monday, 23 October 2006
From time to time I’ve waned from search engine marketing and optimization to comparison shopping. In truth, Comparison Shopping Engine management should be as much a part of your search strategy as Yahoo, Google, MSN, and Ask. It is with great pleasure I share with you a new solution (still in beta) designed for that
- Published in Comparison Shopping, Vendors / Agencies