Viral Marketing Case Study?
Wednesday, 15 October 2008
by SEO'Brien
Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big
- Published in Conferences / Events, Fun, Search, Web 2.0
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Local Search Engine Zvents Raises $24M
Tuesday, 30 September 2008
by SEO'Brien
Let me diverge from my usual contemplations to share with you some news about the company that keeps me busy, in a rare post about Zvents. Today, the local search engine announced $24M in funding, secured with Nokia Growth Partners, AT&T and NAVTEQ. “Zvents has spent four years building a world-class local search service,†said
- Published in Insights / Research, Local, Search, Web 2.0
Online Shopping Expectations This Holiday
Friday, 26 September 2008
by SEO'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by SEO'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
Tackling Twitter Today Too
Wednesday, 10 September 2008
by SEO'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Brand Marketing, Conferences / Events, Fun, Social Media, Web 2.0
Testing Twitter Twits ‘Twixt Tiring Tribulations
Tuesday, 09 September 2008
by SEO'Brien
- Published in Fun, Social Media, Web 2.0
Chat with Online Marketing Heroes Author Michael Miller
Monday, 08 September 2008
by SEO'Brien
Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with