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A Competition Slide that Closes Capital

Wednesday, 25 November 2020 by Paul O'Brien

I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors. What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and

Published in Raising Capital

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25 Startup Lessons from Serial Startup Executives

Friday, 29 January 2016 by Paul O'Brien

Advice about startups is prolific as grains of sand on a beach. Heck, here I am, sharing advice and implying I have the answers. In truth though, classically trained and experienced as a marketer, I hope I also convey more than most that there are no answers, only insight, opportunity, experience, and potential. Everyone wants

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Published in Insights / Research, Startups

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Startup Advisors vs. Mentors

Tuesday, 01 July 2014 by Paul O'Brien

Words tossed about so frequently in startup communities, it is easy to conclude they mean the same thing; that it doesn’t matter what such people are called, as long as you have some, you’re in good shape. But is that really so? Over the years, I’ve come to notice that startup communities collect mentors as though they are

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Published in Startups

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Animating Your Startup

Monday, 30 September 2013 by Paul O'Brien

One of histories most influential entrepreneurs is a man who literally showed us that it’s possible to breath life into dead ideas. His story, told through a gripping biography written by Mary Shelley in 1818, woke the world up to the fact that it’s possible to animate even the most incredible innovations, to animate the

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Published in Startups

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