competitive advantage Archives

A Competition Slide that Closes Capital

Wednesday, 25 November 2020 by Paul O'Brien

I was asked recently if Facebook and Google are competitors, and the question being asked, struck me with as much alarm as hearing a startup founder say they don’t have competitors. What most frequently gives an investor pause is a slide in a pitch deck that communicates that you’re not paying attention to your market and

Explaining the Importance of Information to a Company

Thursday, 26 March 2020 by Paul O'Brien

A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what happened

Analytics competitive advantage competitive analysis data information insight research

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

competition competitive advantage competitors entrepreneurship innovation marketing