Banner Ads Work! well… they do something
Wednesday, 30 May 2007
by SEO'Brien
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research
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