It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media
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Banner Ads Work! well… they do something
Wednesday, 30 May 2007
by Paul O'Brien
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research