Tag: how to | Startup Economist

The Sitemap, Your Hostess with the Mostest

Friday, 24 July 2009 by Paul O'Brien

I had a great conversation the other day with a friend who was asking about the importance of a sitemap. While a protocol exists, prompting an easy answer to most questions, it was proposed that following it didn’t really matter with Google owning search. Fine opinion to take if you are the type to put

Starting Your Business When Times Are Tough

Wednesday, 08 July 2009 by Paul O'Brien

What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the

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How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Featured, Fun, Insights / Research, Natural Search / SEO

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