Paid Search Drives Organic Search Traffic – A 48 Hour Case Study
Thursday, 16 October 2008
What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
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How to Explain SEO to the Illiterate – the Library Analogy
Thursday, 27 December 2007
- Published in Fun, Insights / Research, Natural Search / SEO
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies