Affiliate Marketing through WordPress plugins
Wednesday, 17 June 2009
One of the keys to success in affiliate marketing is contextual relevance. Sure, there is no fixed cost associating with running your program through the thousands of coupon and deal related sites that exist to make a quick buck. Unfortunately, the time spent managing an extensive set of publishers and keeping an eye out for
- Published in Affiliate Marketing, Blogs & Blogging
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Peel Away Advertising for your Site or Blog
Monday, 04 February 2008
ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers. I’m excited about the ease of
- Published in Affiliate Marketing
Google’s Pay-per-action Model Needs to Track Performance
Tuesday, 20 March 2007
The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal). For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for
- Published in Affiliate Marketing, Analytics, Display Advertising, Google
A Better Affiliate Model?
Friday, 02 March 2007
On occasion, I stray from my expertise into the shady world of Affiliate marketing. Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. (Is the all-caps
- Published in Affiliate Marketing
Alleluia Floodlight
Friday, 05 January 2007
I neglected to point out in December that Doubleclick picked up an award for a technology worth your attention. During the fourth annual ASPY awards created by Aspen group to salute the best solutions from publishers and vendors, Doubleclick’s Floodlight tag was recognized “Best Technology Solution” I call it a container tag. Floodlight is a
- Published in Affiliate Marketing, Analytics, Insights / Research, Vendors / Agencies
Cash Back with jellyfish
Thursday, 21 December 2006
jellyfish, a promising and somewhat novel addition to the Comparison Shopping scene is a combination of Upromise or the Discover card and Woot; they accomplish both giving you cash back on purchases while a discount on a deal of the day increases until the supply of that offer is sold out. Given the press I’ve
- Published in Affiliate Marketing, Comparison Shopping, Fun
Commission Junction for sale?
Thursday, 05 October 2006
The rumor has been around for a long time: Valueclick entertaining options to sell itself or a part of the business. This just surfaced suggesting, in this case, CJ is on the market. Any insights?
- Published in Affiliate Marketing, Vendors / Agencies
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