Learning from Google Analytics in Workforce Development
Tuesday, 05 June 2018
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Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Insights / Research
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
Alleluia Floodlight
Friday, 05 January 2007
I neglected to point out in December that Doubleclick picked up an award for a technology worth your attention. During the fourth annual ASPY awards created by Aspen group to salute the best solutions from publishers and vendors, Doubleclick’s Floodlight tag was recognized “Best Technology Solution” I call it a container tag. Floodlight is a
- Published in eCommerce