How Search Engines Work
Tuesday, 09 October 2007
About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple
- Published in Google, Natural Search / SEO, Search, Targeting
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Google’s Website Quality Guidelines
Monday, 11 June 2007
At the inaugural SMX Advanced conference in Seattle last week, Matt Cutts discussed Google’s webmaster guidelines but failed to address heavily sought detail on site quality considerations and violations that can result in your being punished by Google (whether your intentions are honorable or otherwise). He did though commit to deliver more insight and Google
- Published in Google, Natural Search / SEO
Acquisitions Keep On Rollin’
Monday, 21 May 2007
Will the madness ever end?!? Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of
- Published in Blogs & Blogging, Google, MSN, Vendors / Agencies
The Implications of Universal Search
Friday, 18 May 2007
I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step
- Published in Google, Natural Search / SEO, Search, Vertical Search
Yahoo and Google and Microsoft oh my!
Friday, 04 May 2007
Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to
- Published in Brand Marketing, Display Advertising, Google, MSN, Natural Search / SEO, Paid Search, Search, Yahoo!
The Industry’s Nerve Center
Saturday, 28 April 2007
Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a leading
- Published in Google, Insights / Research, Paid Search, Search, Vendors / Agencies