Industry Archives - Page 38 of 53

Google’s Top 100 Validates Search as a Gold Mine of Insight

Wednesday, 23 May 2007 by Paul O'Brien

Anyone still question that search behavior and trends are your greatest source of insight to customer awareness, interest, and demand? Google doesn’t. Tuesday, Trends released a feature displaying the most recent, dynamic 100 searches (excluding porn, weather, and popular websites & celebrities), replacing Google Zeitgeist and giving us insight to why Dancing with the Stars

Published in Analytics, Insights / Research, Search

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Creating Remarkable Awareness and Buzz

Monday, 21 May 2007 by Paul O'Brien

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. Why,

Advertising awareness branding buzz marketing

Published in Brand Marketing, Display Advertising, Fun, Social Media, Web 2.0

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Acquisitions Keep On Rollin’

Monday, 21 May 2007 by Paul O'Brien

Will the madness ever end?!? Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of

acquisitions news

Published in Social Media

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The Implications of Universal Search

Friday, 18 May 2007 by Paul O'Brien

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step

Search universal search

Published in Google, Natural Search / SEO, Search, Vertical Search

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Don’t Cloak! NoContent

Wednesday, 16 May 2007 by Paul O'Brien

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; in

content marketing meta data search engine optimization seo

Published in Search

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Killer Startups and Web 2.0 Developments

Wednesday, 09 May 2007 by Paul O'Brien

I spent a few minutes at True Ventures last night, home to comparison shopping datafeed start-up SingleFeed (of which, from time to time, I’ve encouraged your consideration). That entrepreneurial environment holds tremendous appeal for me due to the passion, innovation, and risk taken by all who endeavor to create and I always enjoy translating offline

news startups Web 2.0

Published in Blogs & Blogging, Fun, Social Media, Web 2.0

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Trademark terms in Paid Search

Monday, 07 May 2007 by Paul O'Brien

This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against

adwords brand terms Paid Search sem trademark

Published in Brand Marketing, Insights / Research, Paid Search, Search

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