Industry Archives - Page 38 of 52

The Implications of Universal Search

Friday, 18 May 2007 by Paul O'Brien

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step

Published in Google, Natural Search / SEO, Search, Vertical Search

1 Comment

Don’t Cloak! NoContent

Wednesday, 16 May 2007 by Paul O'Brien

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; in

content marketing meta data search engine optimization seo

Published in Search

3 Comments

Killer Startups and Web 2.0 Developments

Wednesday, 09 May 2007 by Paul O'Brien

I spent a few minutes at True Ventures last night, home to comparison shopping datafeed start-up SingleFeed (of which, from time to time, I’ve encouraged your consideration). That entrepreneurial environment holds tremendous appeal for me due to the passion, innovation, and risk taken by all who endeavor to create and I always enjoy translating offline

news startups Web 2.0

Published in Blogs & Blogging, Fun, Social Media, Web 2.0

1 Comment

Trademark terms in Paid Search

Monday, 07 May 2007 by Paul O'Brien

This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention. A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against

adwords brand terms Paid Search sem trademark

Published in Brand Marketing, Insights / Research, Paid Search, Search

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Yahoo and Google and Microsoft oh my!

Friday, 04 May 2007 by Paul O'Brien

Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to

Advertising display Google marketing microsoft MSN Yahoo!

Published in Advertising, Search

1 Comment

Digg Hostile Takeover

Wednesday, 02 May 2007 by Paul O'Brien

The definitive web 2.0 news directory was inundated with users lashing out to Digg’s catering to industry. With the cracking of HD-DVD encryption codes, the movie industry has been stumbling over themselves with cease and desist letters to prevent sites from redistributing the key. Related articles were removed from Digg resulting in dozens of seemlingly

content marketing digg social marketing Social Media

Published in Social Media, Web 2.0

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The Definitive Search Engine Result Comparison – An Investigative Report

Tuesday, 01 May 2007 by Paul O'Brien

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing. Within five groups of terms,

ask comparison del.icio.us engine Google insight jeeves listings live MSN natural search organic quality research results Search serp Yahoo!

Published in Insights / Research, Search

6 Comments