Search Engine Friendly Design – Searchnomics Panel
Tuesday, 03 July 2007
Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a
- Published in Conferences / Events, Natural Search / SEO, Search
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Marketing with Zvents – SEO and Shopping in One
Friday, 22 June 2007
The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want to
Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
Ask3D a Big Step in the Right Direction
Friday, 15 June 2007
Ask really threw me for a guilt trip. I stand by my criticism of their ad campaign (as I think do most) and a poor man’s review of their traffic suggests it hasn’t delivered (though, admittedly, Compete data is incomplete and only through May). Then again, through my investigation , I found Ask performs well
- Published in Search
Searchnomics and the WebGuild Search Engine Award
Tuesday, 12 June 2007
The WebGuild is a wonderful resource for search professionals with two blogs available to help you align search marketing considerations with user experience. They host Searchnomics where you’ll find me at the end of the month in Santa Clara, CA. Zvents is up for their Search Engine Website Award to recognize leadership, outstanding achievement, and
- Published in Conferences / Events, Fun, Search