Web 2.0 Archives - Page 2 of 3

Online Industry Events in One Calendar

Thursday, 19 April 2007 by Paul O'Brien

For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings. This year, I practically neglected

Published in Change Log, Conferences / Events, Vertical Search, Web 2.0

1 Comment

Vertical Search Is Better For You

Monday, 16 April 2007 by Paul O'Brien

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business

Advertising branding display Industry Search Vertical Search

Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0

2 Comments

Digg This! – A Solution to the Black Market of Paid Diggs

Thursday, 05 April 2007 by Paul O'Brien

I’m a capitalist and believe that economies create markets based on demand. With the proliferation of advertisers willing to pay for placement in social bookmarking and networking environments, it is no surprise that a black market has developed to support the demand for paid social media optimization. New to the space is Subvert and Profit

digg media optimization optimization optimize paid social Social Media social network social networking Web 2.0

Published in Social Media, Web 2.0

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How Ad Based Digital Content Allows Us to Reach Engaged Customers

Wednesday, 28 March 2007 by Paul O'Brien

Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding

Advertising brand marketing branding content content marketing

Published in Brand Marketing, Fun, Web 2.0

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Where are your SMO priorities?

Monday, 05 March 2007 by Paul O'Brien

I admit it. Early in my blog I made the claim that Stumble Upon was worthy of your attention! So okay, I still believe that but new data from AddThis, a social bookmarking tool, reveals that Google Bookmarks is more popular than I had believed. Social bookmarking is a form of Social Media Optimization. In

optimization social marketing Social Media

Published in Social Media, Web 2.0

6 Comments

Produce Your Next Commercial for Free

Thursday, 01 March 2007 by Paul O'Brien

Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a

Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0

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buzzvote for anything – Create your own poll

Wednesday, 21 February 2007 by Paul O'Brien

attap, an innovative company with potential to be a favorite of mine, has launched a fun enhancement to their buzzvote service that allows anyone to easily create and host visually appealing polls for product recommendations. Gone are the boring polls or product specific ratings with difficult comparison functionality; with BuzzVote you can display a poll

Published in Fun, Web 2.0

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