How do you compete with a startup doing the same thing as you?
Tuesday, 19 March 2019
Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup
- Published in Advertising, Featured, PR, Search, Startups
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The Networking to do BEFORE you Startup
Monday, 18 March 2019
A simple list of five. The FIVE groups of people to start networking before you start anything… Toward investors. Start now. Getting know them before you need them. Get to know those who will likely support what you’re doing. They’re advisors so they can invest, not banks that are just there for capital. With potential
Before You Start, Define the Outcome
Sunday, 10 March 2019
How do you determine when your business is going to be successful? When it meets your definition of success. Many, I’ve found, start businesses thinking forward; the test and validate, customer feedback oriented development. I have a hypothesis or a business I want to start, what do I do first? That’s generally actually bad idea because every
- Published in Startups
So That Incubator Turned You Down… Now What?
Tuesday, 26 February 2019
Get back to work. I was asked recently, If a startup is turned down by an accelerator program, should the founders take it as a sign to move onto something else? Taken back a bit, the popularity of the question astounded me. Is the acceptance of a startup program really that influential to some entrepreneurs? What
- Published in Startups
Startups: When to Quit
Monday, 04 February 2019
Here’s the hard truth, since you’re here, since you’re asking when to quit a startup, the answer is now. Because you asked. Truly. That’s the answer. Most Startups fail and they actually fail not for all the reasons cited but rather merely because the founding team doesn’t have their heart in it any more. Your
- Published in Startups
From Automobile to Innovation – Stories of Entrepreneurship
Sunday, 13 January 2019
I didn’t grow up around incredible cars, nor in a family of enthusiasts, but a few of my earliest and fondest memories involve automobiles. The first was as a child, being driven to school by mom, when she shared a passing anecdote that she had always wanted to be a race car driver (that story
How Some Startups are Able to Attract Venture Capital Though They’ve Just Begun
Tuesday, 11 December 2018
Three things matter most to investors. THREE. You read a ton of content about validation, MVP, customers, revenue, etc. All of those perspective are platitudes; they’re meant to inspire you that you CAN or teach you how you MIGHT. End of the day, three things matter, period: Outcome. Can this exit? Will it? No ROI
- Published in Startups