entrepreneurship Archives - Page 12 of 20

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

What Startup Founders with No Technical Skills Do During Incubation

Friday, 05 July 2019 by Paul O'Brien

I was inclined to put a brief Q&A in the experience where I mentor startups and founders, as I’m so frequently asked this that it’s certainly an FAQ. On further contemplation, this warrants an article. What do startups with no technical cofounders do during incubation? Seriously? It’s the most important work a venture does! The

entrepreneurship founders

Published in Startups

10 Comments

What Most Don’t Understand Becoming an Entrepreneur

Monday, 24 June 2019 by Paul O'Brien

Becoming. That word. Entrepreneur is a personality trait Startup founder, business owner, inventor, executive… those are titles and roles someone can become. And they’re distinctly different things someone can become. Entrepreneur means you constantly see gaps in the market and move your own resources to create new opportunities. It’s a tendency you have, or don’t. And

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Published in Startups

1 Comment

Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by Paul O'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

agencies consultants entrepreneurship hiring marketing startups

Published in Insights / Research, Startups

13 Comments

Does a University like Stanford Produce more Successful Startups? This Might be Why

Friday, 05 April 2019 by Paul O'Brien

Culture. It all, always, comes down to the culture of community. Why does Silicon Valley produce startups differently than elsewhere? Why does Hollywood have a style and way about their films that really isn’t replicated elsewhere? Why is Arizona State University a “party school” that produces highly social people? As entrepreneurs, we like to THINK

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Published in Insights / Research, Regional Development, Startups

16 Comments

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

competition competitive advantage competitors entrepreneurship innovation marketing

Published in Advertising, Featured, PR, Search, Startups

23 Comments

The Networking to do BEFORE you Startup

Monday, 18 March 2019 by Paul O'Brien

A simple list of five. The FIVE groups of people to start networking before you start anything… Toward investors. Start now. Getting know them before you need them. Get to know those who will likely support what you’re doing. They’re advisors so they can invest, not banks that are just there for capital. With potential

connections entrepreneurship introductions meet meeting meetup network networking startup

Published in Industry, Startups

3 Comments