Maybe Starting with the Problem is the Problem
Tuesday, 06 October 2020
In a world wherein overwhelmingly most founders and startups fail as a result of a lack of product/market fit, and incubators, University startup programs, and mentors, are flush with “ideas” that genuinely warrant, “that’s already being done,” perhaps the advice to start with the problem (or solution, for that matter), is wrong. Think on it:
- Published in Startups
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Why a Competitive Analysis is a First Step as a Founder
Thursday, 17 September 2020
There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in
- Published in Advertising, Featured, Insights / Research, Startups
The Funding Flywheel
Wednesday, 09 September 2020
Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people
- Published in Advertising, Startups
Yes, NOW is a Good Time to Startup
Thursday, 03 September 2020
Nearly three quarters of the way through 2020, and with the world fully settled into the “new normal,” quarantine, “the recession?,” (or whatever it is that we’re calling this strange state of things), it’s still very frequently asked, “Is a time like this good time to start a startup?“ The best time is yesterday. The
- Published in Industry, Insights / Research, Startups
Friends and Family Funding: Good Idea / Bad Idea (and just how it is)
Tuesday, 04 August 2020
That Friends and Family Round of funding… we’ve all heard we need it, or that that’s where founders start; but are so many really raising money from family? Let’s cut to the chase, overwhelmingly most founders can’t look to family for financial help and so how should we really think of drawing capital from loved
- Published in Startups
The Stress of Running a Venture Backed Startup
Friday, 17 July 2020
The expectations of investors, the demands of a company now more prominent in the market, but the ease of pressure in having resources available… Being venture backed doesn’t make it more stressful, nor less, it’s a matter of the stage, the expectations, and what that all means to you personally. Startup teams usually change from
- Published in Insights / Research, Startups
Pitching VCs from Far Far Away
Monday, 04 May 2020
Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major
- Published in Advertising, PR, Startups