entrepreneurship Archives - Page 11 of 19

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

Is ‘Blitzscaling’ Choking Innovation – And Wasting Money?

Thursday, 11 July 2019 by Paul O'Brien

WIRED and Executive in Residence and faculty member at Columbia Business School, Leonard Sherman, published a great look today at the implication of substantial rounds of investment going into young companies. The idea behind the intent, known as Blitzscaling, is to fuel such innovations substantially enough that they can establish a global market share and

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Published in Startups

19 Comments

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

entrepreneurship key performance indicators kpis metrics startups

Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

What Startup Founders with No Technical Skills Do During Incubation

Friday, 05 July 2019 by Paul O'Brien

I was inclined to put a brief Q&A in the experience where I mentor startups and founders, as I’m so frequently asked this that it’s certainly an FAQ. On further contemplation, this warrants an article. What do startups with no technical cofounders do during incubation? Seriously? It’s the most important work a venture does! The

entrepreneurship founders

Published in Startups

10 Comments

What Most Don’t Understand Becoming an Entrepreneur

Monday, 24 June 2019 by Paul O'Brien

Becoming. That word. Entrepreneur is a personality trait Startup founder, business owner, inventor, executive… those are titles and roles someone can become. And they’re distinctly different things someone can become. Entrepreneur means you constantly see gaps in the market and move your own resources to create new opportunities. It’s a tendency you have, or don’t. And

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Published in Startups

1 Comment

Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by Paul O'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

agencies consultants entrepreneurship hiring marketing startups

Published in Insights / Research, Startups

13 Comments

Does a University like Stanford Produce more Successful Startups? This Might be Why

Friday, 05 April 2019 by Paul O'Brien

Culture. It all, always, comes down to the culture of community. Why does Silicon Valley produce startups differently than elsewhere? Why does Hollywood have a style and way about their films that really isn’t replicated elsewhere? Why is Arizona State University a “party school” that produces highly social people? As entrepreneurs, we like to THINK