entrepreneurship Archives - Page 11 of 20

Education in Marketing and Entrepreneurship

Thursday, 17 October 2019 by Paul O'Brien

Two VERY different things. Love this question, I mentor in our local High School program and with University incubators and accelerators. Our schools can do better, if we help them do so. Peter Drucker (economist notable in the 70s and 80s), “Only two things create value in business – Marketing and Innovation; and Marketing is the

Published in Advertising, PR, Social Media, Startups

2 Comments

Startups Often Try to Monetize too Early

Thursday, 17 October 2019 by Paul O'Brien

I was just asked, What are examples of startups that tried to monetize too early? and my gut reaction was, “all that fail.” Before you jump all over that blunt and obtuse, and too narrow, reaction, let’s explore… Encourage you actually ask the question in the inverse. How or why are so many dominant and

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Published in Startups

21 Comments

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by Paul O'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

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Published in Industry, Insights / Research, Startups

13 Comments

The Introverted Entrepreneur

Tuesday, 13 August 2019 by Paul O'Brien

“How do I become a better CEO as an introvert?” So I’ve been asked. And it’s a surprisingly common topic hinting that many are questioning if their introverted nature is handicapping them as a founder, leader, executive, or that CEO. At first blush, a thought to appreciate is Confirmation Bias OR Perception Bias. Confirmation Bias

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Published in Insights / Research, Startups, Uncategorized

7 Comments

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

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Published in Advertising, Insights / Research, Startups

8 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

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Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

Is ‘Blitzscaling’ Choking Innovation – And Wasting Money?

Thursday, 11 July 2019 by Paul O'Brien

WIRED and Executive in Residence and faculty member at Columbia Business School, Leonard Sherman, published a great look today at the implication of substantial rounds of investment going into young companies. The idea behind the intent, known as Blitzscaling, is to fuel such innovations substantially enough that they can establish a global market share and

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Published in Startups

19 Comments