The promise of Universal Search or One Search has, for years, waffled between the promise of a better search experience and the reality of results diluted with local listings, videos, images, social network chatter, and other content often irrelevant to the needs of the user. Simply, the idea behind Universal Search is that one set

The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished

Let me diverge from my usual contemplations to share with you some news about the company that keeps me busy, in a rare post about Zvents. Today, the local search engine announced $24M in funding, secured with Nokia Growth Partners, AT&T and NAVTEQ. “Zvents has spent four years building a world-class local search service,” said

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending