The Corporate Website is Dead: Content is King
Tuesday, 26 November 2013
Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The
- Published in Blog, Brand Marketing, Web Design
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What is this Real-Time Marketing of Which You Speak?
Thursday, 20 June 2013
The pace at which business is moving is now; really, you’re already behind. In the brief second it took you to read that very statement, I’ve cost you (an opportunity cost granted) the time to focus on something else, relevant to your business, happening, right now. We’ve always been pretty capable of dealing with those
- Published in Advertising, Industry, Insights / Research
Architecting Growth
Wednesday, 24 April 2013
About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with
- Published in Advertising, Insights / Research, Startups
Promoting Your Business with a WordPress Plugin
Thursday, 08 March 2012
Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I
- Published in Advertising, Featured, Search, Startups