Category: Advertising | Page 4

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by SEO'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Why Where Matters

Monday, 09 November 2015 by SEO'Brien

Some time ago, I shared some thoughts about how the size and scope of Silicon Valley eludes most entrepreneurs. That, challenging most startup communities, is the fact that comparing and contrasting one’s local economy to “Silicon Valley” easily misleads, as N. California’s startup community is much more than a city, more than a region even,

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Published in Austin, Brand Marketing, Industry, Insights / Research, PR, Startups

19 Comments

Austin is Where Tech Comes to Life

Tuesday, 12 May 2015 by SEO'Brien

With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that

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Published in Austin, Brand Marketing, Industry, Insights / Research, Local, Startups

13 Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by SEO'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design

1 Comment

The Internet of Everything

Thursday, 09 January 2014 by SEO'Brien

Before the holiday and the end of 2013, I had the distinct honor of joining dozens of San Antonio CEOs and Texas CEO Magazine in spending an hour with Smart Grid Pioneer and author of The Advanced Smart Grid, Andres Carvallo. Why you might ask; if you know me professionally, you know that energy and

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Published in Advertising, Industry, Insights / Research, Startups

8 Comments

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by SEO'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

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Published in Social Media, Video

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The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by SEO'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

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Published in Blog, Brand Marketing, Web Design

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