Yahoo’s New Search IU – Universal Search Finally Getting Somewhere?
Friday, 08 October 2010
The promise of Universal Search or One Search has, for years, waffled between the promise of a better search experience and the reality of results diluted with local listings, videos, images, social network chatter, and other content often irrelevant to the needs of the user. Simply, the idea behind Universal Search is that one set
Working for a Startup is All Fun and Games
Thursday, 03 December 2009
If this doesn’t at least want to make you want to consider working for a startup… Jump to 4:10 to catch Outright.com’s mystery founders getting their groove on and thanks to First Round Capital for a great idea last holiday season
T-shirts the ideal form of targeted marketing?
Tuesday, 16 June 2009
The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished
Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Analytics, Display Advertising, Video