Category: Advertising | Page 4

The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by SEO'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

Published in Blog, Brand Marketing, Web Design

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What is this Real-Time Marketing of Which You Speak?

Thursday, 20 June 2013 by SEO'Brien

The pace at which business is moving is now; really, you’re already behind. In the brief second it took you to read that very statement, I’ve cost you (an opportunity cost granted) the time to focus on something else, relevant to your business, happening, right now. We’ve always been pretty capable of dealing with those

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Published in Advertising, Industry, Insights / Research

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Architecting Growth

Wednesday, 24 April 2013 by SEO'Brien

About a decade ago, I was standing at the top of the Empire State building when someone nearby asked why New York City seems to have two distinct areas with sky scrapers. Have you ever noticed? Have you ever wondered? The answer is what I’ve concluded to be one of the most important considerations with

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Published in Advertising, Insights / Research, Startups

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Startup Marketing

Tuesday, 01 January 2013 by SEO'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design

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Is Google Hangouts the New Teleconference?

Thursday, 27 September 2012 by SEO'Brien

Austin’s inaugural Social Good Summit was an incredible experience, with a packed house, at N. Austin’s Alamo Drafthouse. The incredible number of entrepreneurs who turned out and committed to doing more is a sign of what’s to come in Austin’s social impact economy. My reason for sharing my experience with that specific event is that it was

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Published in Social Media, Video

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by SEO'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

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Published in Advertising, Insights / Research, Search, Social Media

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Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by SEO'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

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Published in Advertising, Featured, Search, Startups

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