The Funding Flywheel
Wednesday, 09 September 2020
Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people
- Published in Advertising, Startups
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Pitching VCs from Far Far Away
Monday, 04 May 2020
Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major
- Published in Advertising, PR, Startups
Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century
Thursday, 08 August 2019
The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be
- Published in Advertising, Insights / Research, Startups