Startup KPIs
Tuesday, 09 July 2019
Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity
- Published in Advertising, Analytics, Insights / Research, PR, Startups
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Justifying Analytics – How Every Business Knows What to Do
Tuesday, 21 May 2019
Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to
- Published in Advertising, Analytics, Insights / Research
How do you compete with a startup doing the same thing as you?
Tuesday, 19 March 2019
Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup
- Published in Advertising, Featured, PR, Search, Startups
Why Businesses Neglect Advertising (and why you shouldn’t)
Monday, 07 January 2019
Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a
- Published in Advertising
The Fore Steps to a Startup’s Addressable Market
Tuesday, 12 December 2017
Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,
- Published in Advertising, Insights / Research, Startups