management Archives - Startup Economist

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

Why Startups Fail – Bosses vs. Founders

Monday, 19 January 2015 by Paul O'Brien

Almost every list of reasons startups fail, point out near the top that they run out of capital. Lists created by founders abound and it’s not unreasonable to conclude that they’ll cite that they ran out money. It’s not wrong, startups most often succeed through perseverance, tenacity, and patience, but I’m intrigued by what you probably

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Building an Effective Paid Search Program

Tuesday, 27 February 2007 by Paul O'Brien

It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of

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