AI Archives - Startup Economist

Marketing is Leading Tech Companies Again, Faster Than You Think

Friday, 13 December 2024 by Paul O'Brien

The tectonic shift in how tech companies operate is unmistakable: whether evident in VCs saying Storytellers will run the world, advisors shifting to stress that media is most important, or research validating that marketing is what defines a company’s success or failure, people are waking up again to the fact that marketing runs your business.

Published in Advertising, AI, Insights / Research, Social Media

21 Comments

Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by Paul O'Brien

For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,

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Published in AI, Startups

16 Comments

Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by Paul O'Brien

Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms

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Published in AI, Insights / Research, Startups

14 Comments

Croatia: A Historical Backbone of Resilience and Opportunity

Wednesday, 13 November 2024 by Paul O'Brien

Croatia’s history is defined by resilience and adaptability, traits that naturally align with the entrepreneurial spirit. Originally part of the Roman Empire, Croatia grew through centuries of influence by various empires and regimes—from the medieval Croatian Kingdom to the Austro-Hungarian Empire, and later as part of Yugoslavia until its independence in 1991. This complex history

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Published in AI, Regional Development, Startups

17 Comments

As Goes the Web, So Goes, well… Everything

Wednesday, 01 May 2013 by Paul O'Brien

There is a great school of thought, an interesting debate really, loosely related to the idea that we just started talking about here within the concept of architecture and it’s role in business. That is, that as technology becomes more pervasive in everything we do, so too is that the case in business. CFOs, CMOs,

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Published in AI, Industry, Insights / Research, Social Media

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media

5 Comments