Vertical Search Is Better For You
Monday, 16 April 2007
I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities. Vertical, or specialized search, describes engines that are the focus on a specific business
- Published in Brand Marketing, Display Advertising, Search, Vertical Search, Web 2.0
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Setting up Sitemap Autodiscovery
Sunday, 15 April 2007
I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file. Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at
- Published in Search
Sitemap Autodiscovery Streamlines Implementation
Wednesday, 11 April 2007
Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard. Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine. The discovery
- Published in Search
Marketing is Dead
Wednesday, 11 April 2007
I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of
- Published in Advertising, Insights / Research, Search