Will be Speaking: AMA Hot Topic Series
Wednesday, 07 March 2007
Marketers interested in discussion of advanced paid and organic (natural) search engine marketing strategies and opportunities should attend one of the American Marketing Association’s Search Engine Marketing Hot Topic Series I’ll be there sharing my insights on managing the long tail and measuring success in Search. Event Dates/Locations April 20, 2007- San Francisco, CA Crowne
- Published in Conferences / Events, Search
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Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
Free SEO Clinic
Tuesday, 27 February 2007
Search Engine Journal launched a free SEO Clinic today for sites lacking experience with search engine optimization. As you can imagine, they don’t have the resources to support everyone who walks through the door so each week, one challenge will be met by a respectable group including Loren Baker, Carsten Cumbrowski, and Garret French who
- Published in Natural Search / SEO, Search, Vendors / Agencies
Add OpenSearch to your site
Thursday, 22 February 2007
I’m passing you off to another blog on this one as DeWitt Clinton has developed a wonderfully simple enhancement for your site that will add OpenSearch of your domain to IE7 and Firefox 2 How cool is that!? What is OpenSearch you might be asking?? OpenSearch is an attempt to standardize search methodologies to share
- Published in Search
New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
Search Engine Optimization : Part 4 : Site content and page copy
Thursday, 08 February 2007
What do you say we get back to my 10 part discussion of search engine optimization with part 4? It has been a while so a quick review of my take on SEO and other articles you’ll find: Too many attempt to cover the variety of initiatives that demand attention in a list or summary
- Published in Natural Search / SEO, Search
Redesign News from AOL
Wednesday, 07 February 2007
Expected at the start of Q2 are a number of changes from the sleeping giant AOL. With over 100mm unique users, though not top internet portal nor media darling, AOL still has some tricks up its sleeve worth your attention (did you know that in Q4 AOL topped MSN on monthly uniques for the first
- Published in Search