Search Marketing is Reputation Management
Tuesday, 27 March 2007
I was wrestling with the concept of the value of Paid Search for Branding over the weekend as I contemplated the limitations of performance based bid management. As a fan of performance based bidding, I believe all search programs should be managed as such with even obscure objectives, such as creating awareness or branding, leveraging
- Published in Brand Marketing, Paid Search, Search
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France’s Missed Opportunity
Friday, 23 March 2007
Without question, traditional and offline marketing activities influence behavior in search. A new TV commercial prompts the audience to search based on what they saw, recognized, or remember from the commercial; the same is true of press releases which raise questions in your audience, questions that are best answered by a search engine. With the
- Published in Fun, Paid Search, Search
Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for
Search Engine Optimization : Part 5 : Do Not Redesign Without a Plan for Search
Wednesday, 14 March 2007
It has been some time since I’ve thought about SEO tactics so let me see if I can’t come up with the 5th most important thing to consider about SEO…. Oh yea… Don’t change anything! Okay, not exactly. More literally, do not redesign your site without a plan for natural search engines. When you redesign
- Published in Natural Search / SEO, Search
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search