Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for
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Search Engine Optimization : Part 5 : Do Not Redesign Without a Plan for Search
Wednesday, 14 March 2007
It has been some time since I’ve thought about SEO tactics so let me see if I can’t come up with the 5th most important thing to consider about SEO…. Oh yea… Don’t change anything! Okay, not exactly. More literally, do not redesign your site without a plan for natural search engines. When you redesign
- Published in Natural Search / SEO, Search
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
Will be Speaking: AMA Hot Topic Series
Wednesday, 07 March 2007
Marketers interested in discussion of advanced paid and organic (natural) search engine marketing strategies and opportunities should attend one of the American Marketing Association’s Search Engine Marketing Hot Topic Series I’ll be there sharing my insights on managing the long tail and measuring success in Search. Event Dates/Locations April 20, 2007- San Francisco, CA Crowne
- Published in Conferences / Events, Search
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search
