Search Archives - Page 2 of 24

Too Frequently Asked: How difficult is it to get 20,000 unique visitors a month from Google?

Tuesday, 23 July 2019 by Paul O'Brien

It’s actually quite easy BUT keep in mind SEO is not a specific, single channel. You will NOT get there by URLs, keywords, and links alone. Google is looking for high quality results for their users and there are an increasing number of metrics used to determine that you are delivering as much. The thought

Published in Advertising, PR, Search

10 Comments

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

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Published in Advertising, Featured, PR, Search, Startups

23 Comments

STAHP! Before you SEO, Read This!

Tuesday, 11 July 2017 by Paul O'Brien

I’m tired. I’m SO tired. Damn if I didn’t have this implication in my name people might stop saying I do SEO. Someone can’t do SEO for you. I don’t do SEO. I know a lot about how search engines work, I’ve been involved in a few search startups, and I’ve helped more companies than I

marketing Search search engine optimization seo

Published in Search

4 Comments

The 8 Things Startup Founders Need to Know about SEO (and one more that will surprise)

Thursday, 06 October 2016 by Paul O'Brien

In the spirit of the great Buzzfeed content marketing hacks, here are the 8 things startup founders need to know about SEO! Honestly, what you’re in for is a non-marketing, non-search oriented exploration of why SEO is critical to startups, founders, and your success or failure as a new venture. I had the honor of

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Published in Search, Natural Search / SEO, Startups

7 Comments

Who is the best SEO expert in Austin?

Thursday, 22 September 2016 by Paul O'Brien

Who is the best SEO expert in Austin you ask? That’s a good question but one with no answer other than, it depends. Frankly, I’m posting this article about who the best SEO expert in Austin is just to make that point and show you that it isn’t hard to get the result that led

austin seo

Published in Austin, Natural Search / SEO, Search

2 Comments

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

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Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches