How to SEO, Considering the Top 10 Google Ranking Factors
Monday, 09 September 2019
by SEO'Brien
Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”
- Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media
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Wasting Development Cycles to Update Content is Absurd
Tuesday, 27 August 2019
by SEO'Brien
Yeah that’s a bottle of wine. And I know what you’re thinking… “What they heck does a bottle of wine have to do with content and web development?!” Well, a good CMS is like a fine bottle of wine; with just enough of it, you’ll forget your problems. With the startup community, and in incubators,
- Published in Blog, Blogs & Blogging, Insights / Research, Startups, Web Design
Products and People Fail, Marketing Can’t.
Friday, 02 August 2019
by SEO'Brien
Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you
- Published in Advertising, Insights / Research, PR, Search, Social Media, Startups
A Thought on Being the Best Online Marketer You Can Be
Tuesday, 30 April 2019
by SEO'Brien
Digital marketing, online marketing, internet marketing, interactive, social media, content marketing, growth hacking…. it’s enough to make your head swim! And in my experience with most who use those terms, they’re really just tactical specialists who have a skill in an online media channel. The bottom line is that Online Marketing is Marketing, online. Digital
- Published in Advertising, Social Media
How Top Startup CEOs and VCs Find Time to Tweet so Much
Wednesday, 17 October 2018
by SEO'Brien
I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In
- Published in Social Media, Startups
Start Up Right: Know Your Potential Customers
Tuesday, 22 May 2018
by SEO'Brien
Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed
- Published in Brand Marketing, Insights / Research, Social Media, Startups
Startup Marketing Metrics that Matter
Wednesday, 25 November 2015
by SEO'Brien
While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of
- Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media