Social Media Archives - Page 2 of 16

Resume Not Landing You That Job? Stop the Keywords, Start Optimizing

Tuesday, 27 October 2020 by Paul O'Brien

To take a look at even the most advised of resume writing guides is to take a step back into the history of web page design; everyone writing a resume is being taught and encouraged to create a website circa 1999. While such designs look prettier than the old text-laid-out-on-a-page, in thinking about a resume

Published in Insights / Research, Search, Social Media

8 Comments

Every Company is an Internet Company

Friday, 29 May 2020 by Paul O'Brien

it’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy – the internet. All companies are internet companies It’s not dissimilar from the notion that

content digital tranformation internet marketing startups web development

Published in Advertising, Social Media

5 Comments

Education in Marketing and Entrepreneurship

Thursday, 17 October 2019 by Paul O'Brien

Two VERY different things. Love this question, I mentor in our local High School program and with University incubators and accelerators. Our schools can do better, if we help them do so. Peter Drucker (economist notable in the 70s and 80s), “Only two things create value in business – Marketing and Innovation; and Marketing is the

college education entrepreneurship high school marketing startups

Published in Advertising, PR, Social Media, Startups

2 Comments

How to SEO, Considering the Top 10 Google Ranking Factors

Monday, 09 September 2019 by Paul O'Brien

Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”

Google ranking search engine optimization seo

Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media

10 Comments

Wasting Development Cycles to Update Content is Absurd

Tuesday, 27 August 2019 by Paul O'Brien

Yeah that’s a bottle of wine. And I know what you’re thinking… “What they heck does a bottle of wine have to do with content and web development?!” Well, a good CMS is like a fine bottle of wine; with just enough of it, you’ll forget your problems. With the startup community, and in incubators,

blogging cms content marketing web development websites wordpress

Published in Social Media, Startups

6 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

entrepreneurship marketing product sales

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

Creating Content that Impacts

Thursday, 11 July 2019 by Paul O'Brien

There are a few technical skills involved in publishing an article online and then driving engagement and enthusiasm with it. Far too often, I hear from business owners, artists, or entrepreneurs, who “tried blogging” or did “some” podcasting and all but gave up because they didn’t get the results they expected. Come on folks,

blogging content marketing podcasting Social Media video

Published in Search, Social Media

26 Comments