Entre to the Internet; Marketing for Startups
Thursday, 17 July 2014
by SEO'Brien
Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches
- Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design
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Real-Time Giving = Real-Time Marketing
Thursday, 12 December 2013
by SEO'Brien
Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of
- Published in Social Media, Video
The Plea for the Press to Evolve
Monday, 25 February 2013
by SEO'Brien
With a couple years in Austin, TX, and a former 12 in Silicon Valley, I’ve had an exceptional experience working with distinctly different entrepreneurial communities. Each has a little bit of a grass is greener complex going on – Silicon Valley sees Austin as hip, less expensive, up and coming, entrepreneurial more than “startup,” but
- Published in Industry, Local, Social Media, Startups
Startup Marketing
Tuesday, 01 January 2013
by SEO'Brien
Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to
- Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design
Is Google Hangouts the New Teleconference?
Thursday, 27 September 2012
by SEO'Brien
Austin’s inaugural Social Good Summit was an incredible experience, with a packed house, at N. Austin’s Alamo Drafthouse. The incredible number of entrepreneurs who turned out and committed to doing more is a sign of what’s to come in Austin’s social impact economy. My reason for sharing my experience with that specific event is that it was
- Published in Social Media, Video
Seth Godin’s Circles of Marketing
Friday, 10 August 2012
by SEO'Brien
As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the
- Published in Advertising, Insights / Research, Search, Social Media
How to Set Up a Facebook Page
Monday, 05 March 2012
by SEO'Brien
Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help
- Published in Social Media