Social Media Archives - Page 3 of 16

A Thought on Being the Best Online Marketer You Can Be

Tuesday, 30 April 2019 by Paul O'Brien

Digital marketing, online marketing, internet marketing, interactive, social media, content marketing, growth hacking…. it’s enough to make your head swim! And in my experience with most who use those terms, they’re really just tactical specialists who have a skill in an online media channel. The bottom line is that Online Marketing is Marketing, online. Digital

Published in Advertising, Social Media

2 Comments

How Top Startup CEOs and VCs Find Time to Tweet so Much

Wednesday, 17 October 2018 by Paul O'Brien

I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In

ceo elon musk marketing social marketing Social Media trump tweet tweeting twitter vc

Published in Social Media, Startups

6 Comments

Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

customers profiles profiling traction

Published in Brand Marketing, Insights / Research, Social Media, Startups

4 Comments

How Content Creation Affects Your Funding

Monday, 16 January 2017 by Paul O'Brien

Content media site Medium announced just days ago that they are restructuring through layoffs and office closings as they “renew their focus.” Medium CEO, Ev Williams, noted that, “in building out this model, we realized we didn’t yet have the right solution to the big question of driving payment for quality content. We had started scaling up the teams to

content fundraising influence media startups venture capital

Published in Insights / Research, Raising Capital, Search, Social Media

4 Comments

Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

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Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

5 Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

growth hacking real-time marketing video viral

Published in Social Media

1 Comment