Social Media Archives - Page 4 of 16

As Goes the Web, So Goes, well… Everything

Wednesday, 01 May 2013 by Paul O'Brien

There is a great school of thought, an interesting debate really, loosely related to the idea that we just started talking about here within the concept of architecture and it’s role in business. That is, that as technology becomes more pervasive in everything we do, so too is that the case in business. CFOs, CMOs,

Published in AI, Industry, Insights / Research, Social Media

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The Plea for the Press to Evolve

Monday, 25 February 2013 by Paul O'Brien

With a couple years in Austin, TX, and a former 12 in Silicon Valley, I’ve had an exceptional experience working with distinctly different entrepreneurial communities. Each has a little bit of a grass is greener complex going on – Silicon Valley sees Austin as hip, less expensive, up and coming, entrepreneurial more than “startup,” but

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Published in Industry, Local, Social Media, Startups

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Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

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Is Google Hangouts the New Teleconference?

Thursday, 27 September 2012 by Paul O'Brien

Austin’s inaugural Social Good Summit was an incredible experience, with a packed house, at N. Austin’s Alamo Drafthouse. The incredible number of entrepreneurs who turned out and committed to doing more is a sign of what’s to come in Austin’s social impact economy. My reason for sharing my experience with that specific event is that it was

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Published in Social Media

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

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Published in Advertising, Insights / Research, Search, Social Media

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How to Set Up a Facebook Page

Monday, 05 March 2012 by Paul O'Brien

Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help

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Published in Social Media

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The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

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Published in Analytics, Social Media

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