How to Set Up a Facebook Page
Monday, 05 March 2012
by Paul O'Brien
Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help
- Published in Social Media
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The Wisdom of YOUR Social Media Crowds
Tuesday, 22 November 2011
by Paul O'Brien
I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards
- Published in Analytics, Social Media
Why & How to Market with Infographics
Thursday, 14 July 2011
by Paul O'Brien
Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d
- Published in Blogs & Blogging, Brand Marketing, Social Media, Web Design
Understanding Customers with Social Profile Data
Friday, 06 May 2011
by Paul O'Brien
It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all
- Published in Social Media
10 Most Important Questions About Blogging with Shawna Seigel
Tuesday, 05 April 2011
by Paul O'Brien
Monday night I have the pleasure of sharing some air time with Shawna Seigel for a discussion of blogging and eCommerce. Host of the WebmasterRadio.FM program eCom Experts, Shawna Seigel, is one of the leading Yahoo Store experts and founder of 1 Choice 4 Your Store. Blog about your passion for your business The single
- Published in Blogs & Blogging, Natural Search / SEO
SEO Firms Must Become Digital Media Agencies
Tuesday, 19 October 2010
by Paul O'Brien
One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too
- Published in MSN, Search, Social Media
Apple’s best ad campaign yet?
Friday, 15 October 2010
by Paul O'Brien
If this doesn’t make you want to run out an buy an iPhone, it will certainly make you want to pick up the Atomic Tom single “Take Me Out.” This music video was filmed, unannounced (though hardly spontaneously), last week Friday aboard a New York City train over the Manhattan Bridge. To be clear, this
- Published in Mobile, Social Media, Video