efficiency Archives - Startup Economist

The Government is Being Run Like a Startup — And Maybe it Should Be

Friday, 31 January 2025 by Paul O'Brien

For decades, we’ve spent an obscene amount of time arguing about whether the U.S. Constitution is a living document or set in stone. Whether the Amendments should be revisited, rewritten, or left alone. Whether the rules written by men in powdered wigs should still govern a nation where you can generate artificial intelligence in your

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

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Building an Effective Paid Search Program

Tuesday, 27 February 2007 by Paul O'Brien

It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of

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