efficiency Archives - Startup Economist

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

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Building an Effective Paid Search Program

Tuesday, 27 February 2007 by Paul O'Brien

It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of

efficiency Google management MSN paid Paid Search performance position roi Search sem track tracking Yahoo!

Published in Analytics, Paid Search, Search

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