microsoft Archives - Startup Economist

SEO Firms Must Become Digital Media Agencies

Tuesday, 19 October 2010 by Paul O'Brien

One of these days, Marketers are going to learn. It will be a new dawn for marketing! A shining era in which everyone recognizes how interwoven search is with everything a business does. Until then, we’ll continue to plod along… Joe Devine, CEO of The Search Engine Guys in Austin, Texas knows this all too

Published in Advertising, Search, Social Media

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Get pants like jonathan

Thursday, 06 August 2009 by Paul O'Brien

Its been lambasted and praised; I, for one, think Microsoft’s award winning jingle is brilliant. After all, the holy grail of search? Being able to find pants like Jonathan: Bing!

bing bing goes the internet commercial contest jingle microsoft MSN Search video

Published in Search

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Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search

browse rank browserank engines Google how innovation microsoft MSN optimization optimize page rank pagerank pr rank Search search engine seo work

Published in Insights / Research, Search

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Yahoo, Microsoft, Google oh my! (part 2 – the acquisition)

Wednesday, 06 February 2008 by Paul O'Brien

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science means

acquisition bid bigtable database Google hypertable merger microsoft MSN open-source Yahoo!

Published in Search

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Yahoo and Google and Microsoft oh my!

Friday, 04 May 2007 by Paul O'Brien

Can anyone keep up with recent news? Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight. Yahoo! and Microsoft Microsoft is stepping up pursuit of Yahoo! to

Advertising display Google marketing microsoft MSN Yahoo!

Published in Advertising, Search

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MSN Search Excluding Paid Search Advertisers from Natural

Tuesday, 13 March 2007 by Paul O'Brien

Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft

adcenter algorithm algorithms microsoft MSN natural natural search organic page rank paid Paid Search Search sem seo

Published in Search

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Managing Microsoft Content Ads

Monday, 12 March 2007 by Paul O'Brien

adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense

Advertising display microsoft MSN

Published in Advertising, Search

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