Search Engine Optimization : Part 4 : Site content and page copy
Thursday, 08 February 2007
What do you say we get back to my 10 part discussion of search engine optimization with part 4? It has been a while so a quick review of my take on SEO and other articles you’ll find: Too many attempt to cover the variety of initiatives that demand attention in a list or summary
- Published in Natural Search / SEO, Search
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Google Bots and robots.txt
Saturday, 27 January 2007
Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here
- Published in Google, Natural Search / SEO, Search
Is a del.icio.us Site Widget helpful for SEO?
Friday, 22 December 2006
Social bookmarking site del.icio.us released a website widget today that publishes the quantity of bookmarks and highlights most popular tags for a page in your site. Del.icio.us is much more flexible than web browser favorites or bookmarks as you can store links to favorite websites online, allowing you to access the same bookmarks from any
- Published in Natural Search / SEO, Search, Web 2.0
Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
Sitemap consistency between Yahoo!, Google, and MSN
Friday, 17 November 2006
In case you haven’t heard yet, Google, Yahoo! and Microsoft recently announced that they will recognize the same Sitemap settings and structure.Sitemaps are an easy way for webmasters to inform search engines about the pages on their sites that are available for crawling. Simply put, a Sitemap is an XML file that lists URLs of
- Published in Search
Search Engine Optimization : Part 2 : Popularity (Page Rank or PageRank)
Thursday, 26 October 2006
Last week I brought you part one, “Accessibility” of our detailed SEO strategy. Without question, I’d argue your second focus should be on a Google concept called Page Rank.Simply put, Page Rank is popularity. Yes, it is sad but true, websites play the same game for visibility that we played in high school; popularity is
- Published in Google, Natural Search / SEO, Search