Search Marketing is Reputation Management
Tuesday, 27 March 2007
I was wrestling with the concept of the value of Paid Search for Branding over the weekend as I contemplated the limitations of performance based bid management. As a fan of performance based bidding, I believe all search programs should be managed as such with even obscure objectives, such as creating awareness or branding, leveraging
- Published in Brand Marketing, Paid Search, Search
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Search Engine Optimization : Part 5 : Do Not Redesign Without a Plan for Search
Wednesday, 14 March 2007
It has been some time since I’ve thought about SEO tactics so let me see if I can’t come up with the 5th most important thing to consider about SEO…. Oh yea… Don’t change anything! Okay, not exactly. More literally, do not redesign your site without a plan for natural search engines. When you redesign
- Published in Natural Search / SEO, Search
MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
Free SEO Clinic
Tuesday, 27 February 2007
Search Engine Journal launched a free SEO Clinic today for sites lacking experience with search engine optimization. As you can imagine, they don’t have the resources to support everyone who walks through the door so each week, one challenge will be met by a respectable group including Loren Baker, Carsten Cumbrowski, and Garret French who
- Published in Natural Search / SEO, Search, Vendors / Agencies
New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
Search Engine Optimization : Part 4 : Site content and page copy
Thursday, 08 February 2007
What do you say we get back to my 10 part discussion of search engine optimization with part 4? It has been a while so a quick review of my take on SEO and other articles you’ll find: Too many attempt to cover the variety of initiatives that demand attention in a list or summary
- Published in Natural Search / SEO, Search