startups Archives - Page 6 of 17

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by Paul O'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

Published in Advertising, Featured, Insights / Research, Startups

44 Comments

The Funding Flywheel

Wednesday, 09 September 2020 by Paul O'Brien

Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people

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Published in Advertising, Startups

35 Comments

Every Company is an Internet Company

Friday, 29 May 2020 by Paul O'Brien

it’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy – the internet. All companies are internet companies It’s not dissimilar from the notion that

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Published in Advertising, Social Media

5 Comments

Pitching VCs from Far Far Away

Monday, 04 May 2020 by Paul O'Brien

Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major

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Published in Advertising, PR, Startups

6 Comments

Can the Languages of Love Help us Build Enduring Companies?

Thursday, 06 February 2020 by Paul O'Brien

In the mid and late ’90s, a book sparked a new way of thinking about love. Love has been distinguished in it’s various forms, likely since humans fell for it, and notable as far back as the Greek Philosophy that identified Agape (the unconditional love one experiences with family), Eros (you can probably guess), Philia

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Published in Insights / Research

25 Comments

Introducing Venture Capital to Kids

Wednesday, 13 November 2019 by Paul O'Brien

With three kids of my own (10, 12, and 14), and a lot of time spent in incubators and corporate innovation programs, I’m frequently wondering if and how we can’t better introduce our kids to entrepreneurship and prepare them for what’s involved in raising capital. Begging this question, How would you explain venture capital to

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Published in Startups

16 Comments

Education in Marketing and Entrepreneurship

Thursday, 17 October 2019 by Paul O'Brien

Two VERY different things. Love this question, I mentor in our local High School program and with University incubators and accelerators. Our schools can do better, if we help them do so. Peter Drucker (economist notable in the 70s and 80s), “Only two things create value in business – Marketing and Innovation; and Marketing is the

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Published in Advertising, PR, Social Media, Startups

2 Comments