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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

Published in Advertising, Insights / Research, Social Media

5 Comments

e-Commerce Provider Comparison: Shopify, BigCommerce, Volusion, Pinnacle Cart…

Friday, 24 June 2011 by Paul O'Brien

If you’ve ever ventured in to e-Commerce, you know that the platform choices can be mind boggling. From developing your own store to hosting it with a WordPress plugin to leveraging a 3rd party provider to getting started on a fully hosted service like Etsy, the options are so complex that it’s not a question

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Published in eCommerce

21 Comments

Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

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A Prius in Austin, TX

Wednesday, 01 June 2011 by Paul O'Brien

Having been in Austin for about 6 months now, there’s one irrefutable fact that everyone in Austin acknowledges with a cock-eyed smile; Californians love Austin, perhaps too much. More than that, Steiner Ranch (the neighborhood in which we settled) seems to be the magnet for relocations from the Sunshine State. One of those transplants myself,

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Published in Austin, Insights / Research, Local, Startups

35 Comments

Understanding Customers with Social Profile Data

Friday, 06 May 2011 by Paul O'Brien

It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all

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Published in Social Media

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10 Most Important Questions About Blogging with Shawna Seigel

Tuesday, 05 April 2011 by Paul O'Brien

Monday night I have the pleasure of sharing some air time with Shawna Seigel for a discussion of blogging and eCommerce. Host of the WebmasterRadio.FM program eCom Experts, Shawna Seigel, is one of the leading Yahoo Store experts and founder of 1 Choice 4 Your Store. Blog about your passion for your business The single

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Published in Search, Social Media

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SXSW ’11 Panel to Watch: Left Brain Search = Google. Right Brain Search = X

Monday, 28 February 2011 by Paul O'Brien

Ever wonder why Google isn’t very helpful in finding something to do? While search engines are pretty good at finding information, they are terrible user experiences for those hoping to conveniently consume and digest that information (sorry for the food analogy). The solution lies in the sentiment of the audience. Mood based discovery engine Moodfish

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Published in Search

10 Comments